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Prosper mother's cancer recovery leads to a skincare line with Braille labels

white and yellow plastic bottle on white textile

Illustrative photo by Poko Skincare on Unsplash

After breast cancer treatment, Dallas Fears started The Pure Original, and the packaging is designed so her visually impaired daughter Finley can shop for herself.

A Prosper mother who finished breast cancer treatment is now running a small skincare company, and its packaging is built so her visually impaired daughter can choose products on her own. Dallas Fears, 47, started The Pure Original after a stage 1 diagnosis in September 2023. The products are made in small batches with beef tallow and other ingredients she selected herself.

Fears's path began with a lump her husband found, months after a mammogram had shown no signs of disease. Treatment included a double mastectomy, chemotherapy, radiation and reconstructive surgery. She says she is now cancer-free. Her diagnosis also changed her daily habits, and after more than a decade promoting another skincare brand, she began asking hard questions about what was in the products she used.

For her 15-year-old daughter, Finley, the most important feature is the Braille. The family used a 3D printer to make templates for raised Braille markings, and Finley helped with the work. Fears hopes the accessibility features will get other businesses to think about customers who are blind or visually impaired. Finley put the benefit in her own words: "These little things, where I know what I'm putting on my body, makes me very independent."

The family also runs fearlessHOPE, a nonprofit inspired by Finley's experiences that supports children with visual impairments. Fears's story shows how a health scare can push a family to rethink ordinary choices and then make those choices work for someone else too.

Original reporting by Bianca Castro for NBC 5 Dallas-Fort Worth.

Original reporting

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